Our Privacy Policy was updated on 6/10/2024.

Please take a moment to read our Privacy Policy and let us know if you have any questions.

Privacy Policy

Welcome to our 328 shopping website ("328"). We are committed to protecting your personal information and to handling and managing it in accordance with the Personal Data (Privacy) Ordinance ("PDPO") of Hong Kong. Please read this Privacy Policy carefully to understand how we collect, use and protect your personal information.

I. Collection of Personal Data

In the course of your use of the Site, we may collect the following types of personal information:

  1. Identity Information(e.g. name, gender, date of birth, ID card number or passport number).
  2. Contact Information: e.g. e-mail address, telephone number, mailing address, etc.
  3. Payment Information: e.g. credit card number, bank account information, etc. (We do not store your complete payment information for payment processing purposes only).
  4. Trading Information: e.g. shopping history, shopping preferences, order details, etc.
  5. Technical InformationThe following are some examples: IP address, browser type, access time, operating system, and so on.
  6. Use of InformationWe may also use the Site for other purposes, such as your browsing behavior, click-through traffic, and other usage patterns on the Site.

Use of Personal Data

The personal data we collect will be used for the following purposes:

  1. Provision of Services: Processing your orders, managing your account, providing customer support and other related services.
  2. Service Improvement: Analyze and understand your shopping behavior to optimize our products and services.
  3. Marketing: To send you promotional information about our products and services (unless you have opted out).
  4. Compliance: To provide the necessary information as required by law and as requested by the LEAs.
  5. Security Protection: Prevent fraud and abuse and protect the site and its users.

iii. disclosure of personal data

We will only disclose your personal information in the following circumstances:

  1. With your authorization: Disclosure of your personal information to third parties with your explicit consent.
  2. service provider: In order to provide you with a better service, we may disclose your personal data to third party service providers (e.g. payment processing, logistics and distribution, etc.), but they can only use your data in the scope of providing the service.
  3. Legal requirements: We may disclose your personal information when required to do so by law or when lawfully requested to do so by a government agency.
  4. Business Transfer: In the event of a business transfer (such as a merger, acquisition or sale of assets), your personal information may be transferred to the new entity.

IV. Information security

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, use or disclosure. Specific measures include:

  1. Data Encryption: Protect sensitive payment information with SSL/TLS encryption.
  2. Access Control: Limit access to personal information to those employees and service providers with a need to know.
  3. Periodic review: Regularly review and update our security measures to ensure data security.

V. Your Rights

Under the Personal Data (Privacy) Ordinance of Hong Kong, you have the following rights:

  1. Right of access: You have the right to access the personal data we hold about you.
  2. Right of correction: You have the right to request the correction of incorrect or inaccurate information in your personal data.
  3. Deletion rights: In some cases, you can ask us to delete your personal information.
  4. Right of objection: You can object to us using your personal information for a specific purpose (such as marketing).

VI. Use of Cookies

We use cookies and similar technologies to collect and store information to enhance your experience on our website. cookies are small files that are stored on your device and are used to recognize your device and remember your preferences. You can manage and disable cookies through your browser settings, but this may affect your ability to use certain features of our website.

vii. update of privacy policy

We may update this Privacy Policy from time to time. When we make significant changes to our Privacy Policy, we will post the updated Privacy Policy on this website and notify you by e-mail. We encourage you to periodically review this Policy to be informed of how we are protecting your personal information.

Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us at:

We appreciate your trust in us and we are committed to protecting your privacy and personal information.

Copyright ©2024 328HKMALL All Rights Reserved.

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